Coupon advertising is one of the most popular and widely used forms of advertising. Coupons can be found in newspapers, mailed directly to consumers, circulated in in-store advertisements, and even online in the form of printable coupons and promotional codes. Coupons can offer a set amount off of an original price, a percentage off, or a deal like “buy one get one free” in which purchasing one item allows a customer to get another for free.
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