While some companies may benefit from direct mail advertising, it can be a costly form of “getting your name out there” that is seen by many customers as a form of junk mail. On the other hand, direct mail such as catalogs, flyers, brochures, and postcards are able to offer a lot of information compacted in one area—an area that may sit around on a table and be seen for days or weeks, ingraining the advertiser’s message into the brains of all who pass.
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